At Sun Life, we recognise the crucial role insurance literacy plays in ensuring financial well-being.
Our 'Insure or Unsure: Sun Life Insurance Literacy Survey' revealed a stark reality: only 28% of respondents felt confident in their grasp of insurance and takaful products, 22% rated themselves for having poor to low understanding and 50% said they are uncertain and require assistance.
On a broader scope, nearly one-third of 1107 respondents surveyed said they do not have any insurance or takaful protection. This underscores the urgent need for enhanced education on insurance and takaful in Malaysia.
Click HERE for key insights from the survey.
In response, we have launched #InsureLit, a year-long campaign dedicated to boosting insurance literacy nationwide. Through #InsureLit, we aim to empower individuals with the right knowledge to navigate insurance complexities with confidence, demystifying insurance/takaful concepts, terms, and coverage options,
Join us on this journey toward a financially-fit nation, where everyone can protect what matters most to them. Stay tuned for upcoming events and activities as we work to enhance insurance and takaful literacy throughout the year. Join us on this journey toward a financially-fit nation, where everyone can protect what matters most to them. Stay tuned for upcoming events and activities as we work to enhance insurance and takaful literacy throughout the year.
Visit SUN LIFE MALAYSIA to know more about the campaign.
At Sun Life, we recognise the crucial role insurance literacy plays in ensuring financial well-being.
Our 'Insure or Unsure: Sun Life Insurance Literacy Survey' revealed a stark reality: only 28% of respondents felt confident in their grasp of insurance and takaful products, 22% rated themselves for having poor to low understanding and 50% said they are uncertain and require assistance.
Don't let the dream of creating a lasting legacy remain just a dream. Let us help you turn it into a reality with Sun Heritage-i. Talk to us today to discover how this innovative investment-linked takaful plan can become an integral part of your legacy planning strategy.
Click HERE for key insights from the survey.
In response, we have launched #InsureLit, a year-long campaign dedicated to boosting insurance literacy nationwide. Through #InsureLit, we aim to empower individuals with the right knowledge to navigate insurance complexities with confidence, demystifying insurance/takaful concepts, terms, and coverage options,
Join us on this journey toward a financially-fit nation, where everyone can protect what matters most to them. Stay tuned for upcoming events and activities as we work to enhance insurance and takaful literacy throughout the year. Join us on this journey toward a financially-fit nation, where everyone can protect what matters most to them. Stay tuned for upcoming events and activities as we work to enhance insurance and takaful literacy throughout the year.
Visit SUN LIFE MALAYSIA to know more about the campaign.
At Sun Life Malaysia, our Closer to Clients Programme epitomises our commitment to delivering better and more meaningful experiences and outcomes for our Clients. In January, we kicked-off our Client engagement programme and connected with 155 Clients.
Read moreWinning the Bronze accolade within the competitive ‘Banking, Investment, and Insurance’ category at the esteemed Putra Aria Brand Awards 2023 validates our commitment to excellence.
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In collaboration with Tatler Malaysia, Sun Life Malaysia proudly sponsored the inaugural ‘Financial Empowerment Award’ at the Front and Female Awards 2024, honouring women leaders who are driving progress for women and girls in Malaysia.
Read moreSun Life Malaysia is proud to announce the launch of our latest outdoor brand campaign, further emphasising our commitment to strengthening brand visibility across diverse platforms. This initiative, slated to continue throughout the year, aims to bolster brand awareness and solidify our market presence.
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